Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d) - #2757158

GEA Group


Date: vor 1 Stunde
Stadt: Düsseldorf
Vertragstyp: Ganztags
GEA Group
Responsibilities / Tasks

Strategic Leadership & Platform Ownership

  • Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
  • Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
  • Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

  • Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
  • Ensure seamless integration with CRM and the broader digital ecosystem
  • Balance global standards with divisional and market-specific requirements
  • Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

  • Serve as the strategic partner for Divisional Marketing teams
  • Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
  • Provide playbooks, training and consulting to drive adoption and business value
  • Foster a global community to share best practices and scale successful use cases across GEA
  • Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
  • Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

Your Profile / Qualifications

  • 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
  • Proven experience with leading Marketing Automation platforms
  • Strong digital marketing background in an international, matrix organization, B2B background is a plus
  • Track record in driving governance, process excellence, technology adoption and organizational change
  • Strong analytical, stakeholder management and change leadership skills
  • Fluent in English; German is a plus

What We Offer

  • Work in a supportive, appreciative, and international team
  • A modern work environment
  • A wide range of personal and professional training and development opportunities to support your career
  • Company pension scheme and accident insurance
  • 30 vacation days per year plus December 24th & 31st off
  • Employee benefits such as discounts on gym memberships, language courses, etc.
  • Subsidized job bike scheme
  • Good public transport connections with travel allowance
  • One additional day off for volunteering
  • Global bonus program

Did we spark your interest?

Then please click apply above to access our guided application process.

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