Influencer Marketing Manager (m/f/d) - #2715340

Your Responsibilities

• Creator Acquisition & Outreach: Proactively identify, contact, and recruit content creators through TikTok Shop's affiliate backend (Open Collaboration and Targeted Collaboration). Build and maintain a structured creator pipeline from initial outreach through qualification screening to onboarding.
• Agency & MCN Management: Serve as the primary point of contact for external creator agencies and MCN partners. Evaluate potential agency candidates, negotiate contract terms, and manage ongoing agency performance.
• Creator Performance Management: Monitor and analyze creator-level KPIs including GMV contribution, video output, per-video conversion efficiency, and commission ROI. Make data-driven decisions on creator advancement, commission tier adjustments, and pipeline drop decisions based on GPM benchmarks and GMV thresholds.
• Top Creator Relationship Management: Own the relationship with top creators and high-GMV contributors. Develop retention strategies, coordinate exclusive product sampling, negotiate differentiated commission structures, and ensure top-tier creators receive priority support and resources.
• Product Sampling & Logistics Coordination: Manage the end-to-end product sampling process across pipeline tiers. Responsible for preparing and submitting sample budget requests, tracking sample allocation and usage against approved budgets, and reporting on sampling ROI. Coordinate with warehouse and product teams to ensure timely delivery.
• Reporting & Strategic Analysis: Provide regular performance reports on creator GMV contribution vs. total store GMV, pipeline health, and creator acquisition funnel metrics. Identify trends such as declining per-video efficiency and propose actionable countermeasures to leadership.
  
  
  

Your Profile

• Experience: 2+ years of experience in influencer marketing, creator management, affiliate marketing, or business development within e-commerce or social commerce, preferably on TikTok Shop or similar platforms.
• Platform Knowledge: Familiarity with TikTok Shop's affiliate system, creator marketplace, and backend tools. Understanding of short-video commerce mechanics and how content drives conversion.
• Analytical Mindset: Strong ability to interpret performance data, evaluate creator ROI, and make decisions based on quantitative KPIs rather than intuition.
• Language: German at B2 level or above is mandatory. Professional working proficiency in English is required.
• Business Travels: Occasional travel within Germany for creator events or agency meetings may be required.
• Mindset: Self-starter with a hands-on, execution-oriented approach. Comfortable operating in a fast-moving, resource-lean environment where building processes from zero is the norm.
  
  
  

What We Offer

• An independent role with growing responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team and excellent opportunities to develop yourself within the company.
• Partial home office possible (1 day per week).
• An attractive salary with target-related OTE bonus.
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.
  
  
  

About Us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.

More at: http://www.tp-link.de.