Global Consumer and Market Intelligence (CMI) Lead Dish Categories (d/f/m) - #2130429

What You´ll Do

• You will be the lead and main contact for all consumer-related research for the international marketing team "Dish", which is responsible for the global categories of hand dishwashing detergents (e.g. Pril and Pur) and machine dishwashing detergents (Somat)
• You will partner and provide strategic advice to International Marketing on their consumer, category and brand knowledge tasks, long-term category planning, brand building, product innovation launches, communication development, pricing and assortment strategy and represent CMI in all meetings with Marketing on your categories
• You will develop market research plans for the marketing teams and determine the best research methodologies. You will be the gatekeeper for Henkels Consumer Brand’s Golden Innovation rules
• You will initiate all market research studies for your categories and ensure that they can be professionally managed by your CMI Manager. This includes all consumer studies: innovation development from consumer insights to final product mix validation, post-launch evaluation and extensive brand and category baseline studies
• You provide marketing with category-specific analysis and cross-category meta-analysis to help them better understand relationships, deliver improved test material and develop consumer relevant innovations
• You promote consumer centricity in the company with customized initiatives
  
  

What makes you a good fit

• Master's degree in economics, market research, psychology, sociology or similar fields.
• Minimum 5 years professional experience in market research, preferably in companies for fast moving consumer goods (FMCGs).
• In-depth knowledge of qualitative and quantitative research methodologies required for everything from basic brand and category studies to new product innovation (from discovering consumer needs to validating the final product mix before launch)
• Strong analytical skills and excellent project management skills
• Very good communication skills: Confident and with very good consultative skills
• Very good English language skills, German language skills are an advantage.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.